Facebook resizes and compresses nearly everything you upload — which is exactly why photos so often come out blurry, cropped oddly, or pixelated. Uploading at the right dimensions from the start is the single easiest fix. Here’s the complete, up-to-date size cheat sheet.
Facebook Image Size – Quick Guide
Profile Picture
- Upload size: 720 x 720px minimum
- Displayed size: 170 x 170px (desktop), 128 x 128px (mobile)
- Shape: cropped to a circle — keep important details centered, since the corners get cut off
Cover Photo
- Recommended size: 820 x 312px (desktop), 640 x 360px (mobile)
- Note: Facebook shows different crops on desktop vs. mobile, so keep key text or faces centered rather than near the edges — anything close to the left/right border risks being cropped out on one device type or the other.
- File size: keep under 100KB for fastest loading, using JPG for photos
Feed Post Images
- Recommended size: 1200 x 630px
- Aspect ratio: 1.91:1 is ideal for link previews; square (1080 x 1080px) also displays well and is common for standalone photo posts
- Note: Facebook compresses images fairly aggressively on upload, so starting with a properly sized, well-compressed file (rather than an oversized original) reduces additional quality loss from Facebook’s own compression pass.
Facebook Stories
- Recommended size: 1080 x 1920px
- Aspect ratio: 9:16 (vertical, full-screen)
- Safe zone: keep essential content within the middle 1080 x 1420px area, since the top and bottom can be obscured by the profile name, reply bar, or navigation icons
Facebook Ads
Facebook Ads Manager has several placements, each with its own optimal size:
- Feed ads: 1200 x 628px (1.91:1)
- Square ads (Marketplace, Instant Articles): 1080 x 1080px (1:1)
- Stories ads: 1080 x 1920px (9:16)
- Right column ads (desktop): 1200 x 628px, but very small on-screen — keep text minimal and legible at small sizes
Facebook also enforces a text-in-image guideline for ads — while there’s no longer a hard rejection threshold, ads with minimal text on the image itself tend to get more favorable delivery and cost-per-result than image-heavy-text ads.
Facebook Groups
- Cover photo: 1640 x 856px
- Displayed at: roughly 820 x 428px on desktop, scaled down further on mobile
Facebook Image Size Quick Reference Table
| Image Type | Recommended / Upload Size | Displayed Size | Aspect Ratio | Key Notes & Safe Zones |
|---|---|---|---|---|
| Profile Picture | 720 x 720px (min) | 170 x 170px (desktop) 128 x 128px (mobile) | 1:1 (Square) | Shape: Cropped to a circle. Keep important details (like faces) centered to avoid being cut off at the corners. |
| Cover Photo | 820 x 312px (desktop) 640 x 360px (mobile) | Varies by device | N/A | Crop Warning: Crops differently on desktop vs. mobile. Keep key text/faces centered, away from edges. File Size: Keep under 100KB (use JPG) for fast loading. |
| Feed Post Images | 1200 x 630px | Scaled to fit feed | 1.91:1 (ideal for links) 1:1 (common for photo posts, e.g., 1080×1080) | Compression Tip: Upload a properly sized file. Oversized originals get heavily recompressed by Facebook, losing more quality. |
| Facebook Stories | 1080 x 1920px | Full-screen mobile | 9:16 (Vertical) | Safe Zone: Keep essential content within the middle 1080 x 1420px area. Top/bottom edges are obscured by UI elements (profile name, reply bar). |
| Facebook Ads | Varies by placement (see below) | Varies by placement | Varies by placement | Text Rule: Minimal text on images performs better and costs less. There is no longer a hard rejection threshold for text. |
| ↳ Feed Ads | 1200 x 628px | In-feed | 1.91:1 | Standard landscape format for the main news feed. |
| ↳ Square Ads (Marketplace, etc.) | 1080 x 1080px | In-feed / Marketplace | 1:1 | Common square format that performs well across multiple placements. |
| ↳ Stories Ads | 1080 x 1920px | Full-screen mobile | 9:16 | Same specs as organic Stories. |
| ↳ Right Column Ads | 1200 x 628px | Very small (desktop sidebar) | 1.91:1 | Text Tip: Keep text minimal and highly legible because the display size is tiny. |
| Groups Cover Photo | 1640 x 856px | ~820 x 428px (desktop) Scaled down further on mobile | N/A |
General Tips for Better-Looking Facebook Images
- Upload the exact recommended dimensions rather than a much larger image and letting Facebook scale it down — this reduces the double-compression effect (your original file gets compressed once by you, then again by Facebook’s servers).
- Use JPG for photos, PNG for graphics with text or transparency — Facebook still displays PNGs with a slight quality/size trade-off compared to JPG for photographic content.
- Keep file sizes reasonable (under 1MB for feed images) — Facebook will compress large files anyway, so there’s no benefit to uploading a massive original.
Frequently Asked Questions
What size should a FB post image be?
There isn’t one single “best” size, as it depends on the format you choose. Here are the most common and effective options for a standard Facebook feed post:
– Landscape (Recommended for links): 1200 x 630 pixels (1.91:1 aspect ratio). This is the ideal size for shared links and articles.
– Square (The safest choice): 1080 x 1080 pixels (1:1 aspect ratio). This format displays consistently well on both desktop and mobile, making it a popular and reliable option for standalone photo posts.
– Portrait (Great for mobile): 1080 x 1350 pixels (4:5 aspect ratio). This vertical format is highly engaging for mobile-first audiences and helps maximize screen real estate.
How do I get my whole picture to fit on Facebook?
To avoid awkward cropping, the best approach is to design your image to the correct recommended size and aspect ratio for your post type before you upload it. However, you can take these steps:
– Preview Before Posting: Always use Facebook’s preview function to see how your image will appear on both desktop and mobile feeds before you publish.
– Keep Content Centered: For any image type, avoid placing crucial text, faces, or logos near the edges. This “safe zone” strategy prevents important elements from being cut off on different devices or placements
What size is the Facebook profile picture 2026?
– Upload Recommended Size: 320 x 320 pixels. Using a 1:1 (square) image at this resolution will ensure it’s high quality.
– Displayed Size: Facebook will display it at smaller sizes, typically 170 x 170 pixels on desktop and 128 x 128 pixels on mobile. Keep in mind the image is also cropped into a circle, so the most important part of your image must be centered.
Is FB cover photo 16:9?
Why do my Facebook photos look blurry after uploading?
This is almost always Facebook’s own compression algorithm at work, made worse when you upload a file that doesn’t match Facebook’s recommended dimensions — the platform has to resize it, adding a second layer of quality loss. Uploading at the exact recommended size and compressing it well beforehand minimizes this effect.
Does Facebook prefer JPG or PNG?
JPG for photos — it compresses more efficiently for photographic content and Facebook’s own systems are optimized around it. PNG is better reserved for logos, graphics with transparency, or images with sharp text or lines.
What’s the ideal aspect ratio for Facebook ads?
1.91:1 (landscape) and 1:1 (square) both perform well and are the most universally supported across placements; 9:16 (vertical) is specifically for Stories and Reels placements.
Resize and compress your images to any of these exact dimensions, free and instantly, with our browser-based tool — no upload required, everything happens on your device.