LinkedIn’s algorithm and audience behave differently from other platforms β professional content, a more desktop-heavy audience, and a feed that treats images somewhat differently than Instagram or Facebook. Here’s the complete, current size guide.
Table of Contents
LinkedIn Image Size Guide
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Profile Picture
- Recommended size: 400 x 400px
- Minimum: 200 x 200px
- Shape: displayed as a circle, so keep your face/subject centered with the corners treated as expendable
Cover/Background Photo
- Recommended size: 1584 x 396px
- Aspect ratio: roughly 4:1 β noticeably wider and shorter than Facebook’s cover photo, so a direct reuse from Facebook will look cropped or squeezed
- Note: your profile picture overlaps the bottom-left portion of the cover photo, so keep important content out of that specific corner
Company Page Logo and Cover
- Logo: 300 x 300px minimum, displayed square
- Cover image: 1128 x 191px β significantly shorter and wider than a personal cover photo, worth double-checking before reusing assets across a personal profile and a company page
Feed Post Images
LinkedIn supports feed images anywhere from 3:1 (wide) to 4:5 (tall) β but not all ratios perform equally.
- Best for engagement β Portrait: 1080 x 1350px (4:5 ratio). Takes up the most vertical space in the mobile feed, where most LinkedIn browsing happens, and consistently gets the highest engagement of the three formats.
- Safest all-rounder β Square: 1080 x 1080px (1:1 ratio). Displays predictably on both desktop and mobile with no cropping risk β a reasonable default if you want one size to standardize on.
- For link previews specifically β Landscape: 1200 x 627px (1.91:1 ratio). This is the size LinkedIn uses to generate a preview thumbnail when you share a URL β set your Open Graph image to this size (see our Open Graph guide) rather than using it for a standalone image post.
The ideal LinkedIn image size genuinely depends on what you’re posting: portrait for maximum feed reach, square for safety, landscape only for link-preview thumbnails.
Carousels (Document Posts)
LinkedIn’s carousel format β a PDF uploaded as a swipeable post β is currently one of the platform’s strongest organic formats. Design each slide at 1080 x 1350px, export the whole set as a single PDF, and upload it as a document post rather than an image post. Five to fifteen slides tends to be the engagement sweet spot; the platform technically allows far more, but attention drops off well before most people would use the full allowance.
LinkedIn Article Cover Images
- Recommended size: 1920 x 1080px, cropped to 16:9
- Note: older guidance citing 1200 x 644px is now outdated
LinkedIn Ads
- Single image ads: 1200 x 627px, matching the link-preview landscape ratio above
- Carousel ads: 1080 x 1080px (square) per card
- Video/spotlight ad thumbnails: 1200 x 627px
Why LinkedIn’s Ratios Differ From Other Platforms
LinkedIn’s cover photo dimensions in particular are noticeably wider and shorter than Facebook’s or Twitter/X’s β a direct consequence of LinkedIn’s more desktop-oriented usage pattern historically, where a wide banner reads better on a large screen than the taller crops mobile-first platforms tend to favor. This is a good practical reminder that “resize once, use everywhere” doesn’t hold up across platforms, even between two that seem similar on the surface.
Practical Tips for LinkedIn Images
- Professional, clean compositions tend to outperform casual or busy ones β LinkedIn’s audience context (professional networking, not casual social browsing) makes a real difference in what kind of image earns engagement compared to Instagram or Facebook.
- Text overlays work fine on LinkedIn, similar to Pinterest, and are common for carousel posts and quote graphics β no penalty for readable text within the image itself.
- Keep file sizes reasonable (under 5MB for images) even though LinkedIn’s technical limits are generous β faster loading matters for engagement regardless of the platform’s specific cap.
Here is a summary table:
| Asset Type | Recommended Size (px) | Aspect Ratio / Shape | Key Notes |
|---|---|---|---|
| Profile Picture | 400 x 400 | Circle (1:1) | Min. 200 x 200. Keep face/subject centered. |
| Personal Cover Photo | 1584 x 396 | ~4:1 | Much wider than Facebook. Profile pic overlaps bottom-left cornerβkeep that area clear. |
| Company Page Logo | 300 x 300 (min.) | Square (1:1) | Displayed as a square. |
| Company Page Cover Image | 1128 x 191 | Very wide | Significantly shorter than a personal cover photo. Don’t reuse personal cover assets. |
| Feed Post Image (Portrait – Best) | 1080 x 1350 | 4:5 | Takes up more vertical space in mobile feed for highest engagement. |
| Feed Post Image (Square – Safest) | 1080 x 1080 | 1:1 | Displays predictably on desktop and mobile with no cropping risk. |
| Feed Post Image (Landscape) | 1200 x 627 | ~1.91:1 | Use for link preview thumbnails only (set as Open Graph image), not for standalone image posts. |
| Carousels (Document Posts) | 1080 x 1350 (per slide) | 4:5 (per slide) | Export all slides as a single PDF. Sweet spot is 5β15 slides. |
| Article Cover Image | 1920 x 1080 | 16:9 | Older guidance (1200 x 644) is now outdated. |
| Single Image Ads | 1200 x 627 | ~1.91:1 | Matches the landscape link-preview ratio. |
| Carousel Ads | 1080 x 1080 (per card) | Square (1:1) | Per card in the ad carousel. |
| Video/Spotlight Ad Thumbnails | 1200 x 627 | ~1.91:1 | Recommended size for ad thumbnails. |
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Compress Images Now βFrequently Asked Questions
What is the recommended image size for LinkedIn in 2026?
It depends on the post type: 1080 x 1350px (portrait) for maximum feed engagement, 1080 x 1080px (square) as a safe default, or 1200 x 627px specifically for link-preview thumbnails β these aren’t interchangeable, so picking the right one for what you’re actually posting matters.
Is 1080×1350 good for LinkedIn?
Yes β it’s currently the best-performing format for standalone feed posts, since the taller portrait shape takes up more mobile screen space than a square or landscape image.
Is LinkedIn post 16:9?
Not for feed images β LinkedIn’s feed supports ratios from 3:1 to 4:5. 16:9 does apply to landscape video and to LinkedIn’s article cover image format.
How do I get my picture to fit on LinkedIn?
Match one of LinkedIn’s supported ratios (4:5 portrait, 1:1 square, or 1.91:1 landscape) before uploading β anything outside these gets automatically cropped, sometimes awkwardly. Uploading at the exact target dimensions avoids leaving the crop to chance.
Can I reuse my Facebook cover photo dimensions for LinkedIn?
Not well β LinkedIn’s cover photo (1584 x 396px, roughly 4:1) is considerably wider and shorter than Facebook’s (820 x 312px, roughly 2.6:1). Reusing the same image will likely result in an awkward crop on one platform or the other.
Does LinkedIn compress uploaded images?
Yes, similar to other platforms β LinkedIn applies its own compression on upload, which is why starting with a properly sized, reasonably compressed source file (rather than an oversized original) minimizes visible double-compression quality loss.
What’s the difference between a LinkedIn post image and an Article cover image?
A post image displays directly in the main feed; an Article cover image is specific to LinkedIn’s long-form publishing feature and displays at the top of the article itself, plus as a preview thumbnail when the article is shared elsewhere. They use slightly different recommended dimensions, so it’s worth checking which one applies to what you’re actually publishing.
Resize and compress your LinkedIn images to the exact spec for each format, free and instantly, with our browser-based tool β no upload required, everything happens on your device.

